Recently, I've been toying with the idea of starting my own business. And I do have a product in my mind. But, tell me, would having a good product be sufficient to do so?! No! Obviously no! Would you really make money by just thinking about a product? Placing the product in the right market and well, marketing it is just as important. Let's go right ahead and discuss the DO's of marketing then. First off, the कर्ता धर्ता of our product is none other than our target customer. Making our customer aware about the product and then selling it to him is the end result. But, it's not that simple. Marketing is more scientific than it is creative! Wouldn't you agree? “Business has only two functions—marketing and innovation.” — Milan Kundera Given the current situation, some products don't really need much marketing. What with COVID 19 making a name for itself 😐 and consequently sanitizers reaching the verge of ext