Ain't no sunshine when you're gone!

 

Recently, I've been toying with the idea of starting my own business.

And I do have a product in my mind. 

But, tell me, would having a good product be sufficient to do so?!

No!

Obviously no!

Would you really make money by just thinking about a product? 

 

 

Placing the product in the right market and well, marketing it is just as important.

 

Let's go right ahead and discuss the DO's of marketing then.

First off, the कर्ता धर्ता of our product is none other than our target customer. Making our customer aware about the product and then selling it to him is the end result.

But, it's not that simple.

Marketing is more scientific than it is creative!

Wouldn't you agree?

 

“Business has only two functions—marketing and innovation.” — Milan Kundera

 

Given the current situation, some products don't really need much marketing.

What with COVID 19 making a name for itself 😐 and consequently sanitizers reaching the verge of extinction.

But, if you want to please the target audience, wouldn't you start by understanding your customer, his needs and then placing a product that would fulfil those needs.

Let's take the situation perfect example of fitness industry.

There is this need to stay fit.

You know that, the fitness industry knows that and the marketers know that.

Result? 

You have online classes!

 

 

Yoga, Zumba, cardio, dance... Name it and you have it.

Think about it. Isn't this solution smart?

And it just does not cater to a specific age group.

Kids, youngsters and senior citizens. Everyone has been covered.

 

Now we know that there is need, we have a product and now the entire game relies on marketing. On how you entice your target customers with your products.

 

But would you join any fitness club? No, right!

You have to be the best to build a customer base.

 

Now let's go ahead and check out how you can market your product.

 

Traditional vs. Digital Marketing - What's more important!

Marketing has been in existence since the beginning of time.

Newspapers, radio and television ads have been doing the work till date. 

And now we have even more modes of promoting a product via digital mediums.

 It's quite self-explanatory actually. Traditional marketing is nothing but newspaper, radio and television ads, telemarketing, door to door or face to face sales.

 

However, Digital marketing is the products that are promoted via internet.

People say traditional marketing has become ancient.

I would say, that digital and traditional marketing both are equally important.

Newspapers, televisions and radios have the power to reach even the remotest location of India.

Looking at shopping discounts on the front page of the newspaper still has the same hype.

 

 

ZooZoo by Vodafone:

 

 

This is an example of broadcast marketing. Vodafone had launched ZooZoos that are white creatures having egg heads and ballooned body shapes. These are designed to promote or market Vodafone’s different value-added services and are very famous as television advertisement or broadcast marketing. These ZooZoos seem to have a brand identity in itself due to Vodafone’s effective marketing. ZooZoos also played an important role in the brand presence of Vodafone. (Source)

 

When it comes to Digital marketing, AirBnb took it to a whole new level.

 

 

Its digital marketing relies primarily on user-generated images and videos on Facebook, Instagram, and Twitter (highlighting the cities and properties in its stable), how-to videos and posts geared towards owners, and popular city guides. Their Instagram campaign matches humor with compelling images of different travel locations around the world, making it more than just a service—it’s a travel forum as well. (Source)

To conclude, we can never choose between the either of the two.

It depends on how a company utilizes both the marketing concepts effectively.

 

The next aspect of Digital Marketing is a Funnel!

We can also control the buyer's interest using a funnel.

One such funnel was created by Deepak Kanakaraju.

 A CATT funnel.

What it stands for:

C: Content

A: Attention

T: Trust

T: Transaction

 

We all know that you cannot grab anyone's attention without a really good content.

When in a fix, you wouldn't randomly search for topics until and unless it relates to the solution that you are looking for.

Once you come across a relatable solution, that is when the trust is built and a person wouldn't mind investing in the content providing him relevant solution. That is when the trust provides returns in terms of transaction.

The formula that Deepak shared is Wealth = n^(CATT).

Wherein Niche is nothing but the problem that we are trying to solve.

 

Since, this formula was shared by Deepak Kanakaraju, I'll share an example that'll related to my recent experience with him.

I've been thinking of changing my career for quite sometime towards Digital Marketing.

Frankly, I'd come across 'n' number of courses who provide tutorials and have e-learning facilities.

However, I got to know about Deepak's Course via a friend who was an ex-student here.

She explained the working of Deepak's course and that got me hooked.

I went on and did a little research of my own. The more I found out, the more I was inclined towards his course. I subscribed to his articles. And let me tell you, his articles alone are a selling point.

I would urge you guys to go ahead and have a look at his courses. Understand his course model.

 

If you find it interesting you can go ahead and apply for his upcoming BATCH 12.

 

Let's move on to the next topic of Marketing.

Personal Branding!

Be your own superhero! 😉 (We have been told this since god knows when 😏)

 

I am going to ask you a simple question and trust me, All Harry Potter fans would know this.

"Who was Voldemort scared of the most?"

We all know the answer. "DUMBLEDORE!"

 

DUMBLEDORE will always be a brand. And people joined the order of the Phoenix in the name of Dumbledore. 😜😜

 

Basically, when trying to sell a product, it is more important the customer trusts the person who owns a brand. Because that creates a dedicated customer base.

The best example would be that of Ratan Tata.

Ratan Tata in himself is a brand.

We do know Tata Motors. But, more than that Ratan Tata has a reputation of trust.

Wouldn't you agree?

 

I think that was a lengthy enough article. And if you have been with me until the very end of the article, I hope you found this useful and you can takeaway something about digital marketing that you can apply.

See you in the next article.